Alto Global Processing: This New Tool Could Help Businesses Drive More Sales Through Instagram

By Carly Okyle (editorial assistant) for

Imagine you’re on Instagram and you see a photo from Target of a new Fall blazer you just have to have. Well, now you can — and you don’t even have to switch apps.

Today, the visual analytics and marketing platform Curalate officially launched Like2Buy, a tool that allows brands to make their Instagram images “shoppable.”

It’s a bit more complex than it sounds: Instagram users that click on a company’s profile will see a link to a Like2Buy website. From there, a gallery of clickable photos will take shoppers directly to the ecommerce website.

While Like2Buy is intended to make an Internet user’s shopping experience more seamless, it also helps companies increase user engagement and make a stronger connection between social media and sales, which has been notably difficult for retailers.

Making the service part of Instagram will help give it a wider reach.According to Forrester, Instagram is the most engaging social network, with 58 times the engagement of Facebook and 120 times the engagement of Twitter. Target called Like2Buy “an Insta-game changer.”

Although the self-described “part store, magazine, and wishlist” Fancy created a similar product last year for the Google Glass interface, Curalate CEO Apu Gupta doesn’t view that as competition. “Fancy is a visual and social network that we can extend to at some point,” he said.

In addition to Nordstrom and Target, Curalate has more than 450 clients, which include retailers such as Charlotte Russe, Gap and Neiman Marcus. These companies have the option to participate with Like2Buy on their Instagram pages immediately, while non-clients can participate in the wider rollout which Gupta expects will happen within the next month. A free trial is also available to retailers at large, and those who choose to pay for Like2Buy as a standalone service will pay $1,000 per month. Clients will receive a discount, in accordance with the other Curalate services they use.


For More News Please Visit: 

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

Please visit Alto Global Processing

Follow us on Twitter

Like us on Facebook

ALTO GLOBAL PROCESSING: Consumers Blame Merchants For Data Breaches

What’s Next In Payments®
7:15 AM EDT June 30th, 2014

With recent news of major security breaches involving retailers like Target and Sally Beauty populating media sites around the nation, merchants and issuers are likely wondering how this is affecting U.S. consumer behavior as a whole – and rethinking their own security strategies. Just how aware are consumers of these incidents, who are they putting at fault?

To get more insight on these questions, TSYS released an infographic titled “Consumer Insecurity About Data Insecurity,” highlighting the results of a survey conducted with more than 1,000 respondents.


About 83 percent of respondents said that they were aware of these incidents and 75 percent said they heard about them through media coverage.


Consumers, about 64 percent, indicated that they held merchants responsible for these breaches, while 28 percent said the banks and card networks were at fault. However, 67 percent said they expected their banks and card networks to notify them when these incidents occur. And when it comes to making up for the damage and making the situation right, 61 percent of consumers said that it was up to the banks and card networks.


Of those who responded to the TSYS survey, 88 percent said that consumers should play a role in protecting themselves against these breaches. Some, about 31 percent, said that they were willing to pay for added security features. In addition, half of the cardholders surveyed were interested in a specific four of these features.

Respondents who said they would switch banks for one that offered better security features totaled to 63 percent, and 71 percent said they’d switch banks for one that guaranteed all losses would be reimbursed.

Learn more about the study and get a prescription for issuer success in the TSYS white paper available in late July. 


Please visit for more payment news!

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

Please visit Alto Global Processing

Follow us on Twitter

Like us on Facebook


Alto Global Processing: Target CIO Resigns Following Massive Data Breach

Posted by  (@sarahintampa) for 

Target Corp.’s Chief Information Officer Beth Jacob is resigning, effective immediately, in the wake of the massive data breach during the holiday 2013 shopping season during which as many as 70 million customers had their personal information stolen, including 40 million debit and credit card accounts.

The retailer also said it would be overhauling its information security practices and compliance division, and would be looking for external candidates to serve as interim CIO.

Jacob had worked at Target from 1984-86, then returned in 2002 as Director of Guest Contact Centers. She was promoted to her current position in 2008, after becoming a VP two years prior.

“While we are still in the process of an ongoing investigation, we recognize that the information-security environment is evolving rapidly,” Target Chairman, President and CEO Gregg Steinhafel said in a brief statement released this morning. “To ensure that Target is well positioned following the data breach we suffered last year, we are undertaking an overhaul of our information-security and compliance structure and practices at Target.”

This also includes elevating the role of the Chief Information Security Officer – another position that Target will hire externally, along with a Chief Compliance Officer.

The company also noted that it’s working with external adviser Promontory Financial Group to help it with its transformation.

Target has been working towards the implementation of chip and PIN card support, a tool that will further ensure customer security. The company also offered free credit monitoring for a year in the wake of the breach disclosure.

Hackers connected to the internal wireless systems at Target stores and grabbed credit card information as it passed through the system. The resulting breach, one of the biggest to date, resulted in millions of credit cards being sold on the black market.

Additional reporting: John Biggs


For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing Please visit Alto Global Processing

Follow us on Twitter
Like us on Facebook

Alto Global Processing: Target Breach Widens, Neiman Marcus Also Admits to Attack by


On Friday, Target disclosed that the security breach it originally said exposed the payment-card information of up to 40 million U.S. consumers, may end up affecting more than 70 million. The retailing giant acknowledged on Friday that, in the course of its investigation of the original breach, the company uncovered 70 million accounts where names, mailing addresses, phone numbers and emails were compromised. The company acknowledged that overlap between the two breaches—that is some customers whose credit-card numbers were stolen also had their names, emails and other information hacked as well—was “likely.”

And, this weekend, Dallas-based luxury department store Neiman Marcus also admitted it had been hacked during the holiday season. In a statement, the company said it had been informed by its processor in mid-December of “unauthorized payment card activity.” The retailer has not disclosed any guesses on the size of the breach and has enlisted both the U.S. Secret Service and a third-party forensics firm to investigate.

A Reuters report yesterday suggested three breaches that hit “well-known” but unnamed retailers earlier in the year were tests for hackers for the big holiday breaches. Sources told Reuters the techniques used in the smaller attacks were similar to the ones that hit Target and Neiman Marcus. The sources suspect the attacks were carried out by the same criminals but cannot be sure.

Please visit for more news

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing Please visit Alto Global Processing
Follow us on Twitter
Like our brand new Facebook