Alto Global Processing: This New Tool Could Help Businesses Drive More Sales Through Instagram

By Carly Okyle (editorial assistant) for

Imagine you’re on Instagram and you see a photo from Target of a new Fall blazer you just have to have. Well, now you can — and you don’t even have to switch apps.

Today, the visual analytics and marketing platform Curalate officially launched Like2Buy, a tool that allows brands to make their Instagram images “shoppable.”

It’s a bit more complex than it sounds: Instagram users that click on a company’s profile will see a link to a Like2Buy website. From there, a gallery of clickable photos will take shoppers directly to the ecommerce website.

While Like2Buy is intended to make an Internet user’s shopping experience more seamless, it also helps companies increase user engagement and make a stronger connection between social media and sales, which has been notably difficult for retailers.

Making the service part of Instagram will help give it a wider reach.According to Forrester, Instagram is the most engaging social network, with 58 times the engagement of Facebook and 120 times the engagement of Twitter. Target called Like2Buy “an Insta-game changer.”

Although the self-described “part store, magazine, and wishlist” Fancy created a similar product last year for the Google Glass interface, Curalate CEO Apu Gupta doesn’t view that as competition. “Fancy is a visual and social network that we can extend to at some point,” he said.

In addition to Nordstrom and Target, Curalate has more than 450 clients, which include retailers such as Charlotte Russe, Gap and Neiman Marcus. These companies have the option to participate with Like2Buy on their Instagram pages immediately, while non-clients can participate in the wider rollout which Gupta expects will happen within the next month. A free trial is also available to retailers at large, and those who choose to pay for Like2Buy as a standalone service will pay $1,000 per month. Clients will receive a discount, in accordance with the other Curalate services they use.


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For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

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