Alto Global Processing: U.S. Bank and Plastic Jungle Partner on Credit Card Rewards

U.S. Bank announced that it has partnered with Plastic Jungleto enable FlexPerks Travel Rewards Visa Signature cardholders to easily and safely exchange select merchants’ gift cards for highly valued FlexPoints, reward points that can be redeemed for travel, merchandise and more.

“We’re continually seeking innovative ways for our FlexPerks cardholders to earn FlexPoints and offering a simple, safe and quick exchange of unredeemed gift cards for valuable FlexPoints is certainly an inventive approach,” said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. “With the holidays over and spring break time here, the gift card exchange is timely for cardholders looking to accumulate some extra FlexPoints for travel.”

Source: http://www.paymentsnews.com/2012/03/us-bank-and-plastic-jungle-partner-on-credit-card-rewards.html

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

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Alto Global Processing: How You Can Help Child Hunger

ConAgra Foods® is committed to the fight to end child hunger. Their goal is to donate five million meals this school year*—but they need our help to meet this goal.

Click the link to see how you can help!  http://www.childhungerendshere.com

Their Mission

According to the U.S. Department of Agriculture, an estimated 16 million children live in households that are food insecure, meaning they don’t have access to enough food to live active healthful lives. The ConAgra Foods Foundation is committed to raising awareness of child hunger in America, aggressively pursuing sustainable solutions to end it and building a community of people who are passionate about joining them in this fight to end child hunger.

As the philanthropic arm of ConAgra Foods, a leading food company, they support worthy causes that reflect the company’s social responsibility efforts. The key focus areas of their Foundation are child hunger and nutrition education. They work to ensure children have access to both food and facts about food to eat nutritiously, to live balanced lifestyles, and to succeed in school and life.

This is the essence of the ConAgra Foods Foundation’s Nourish Today, Flourish Tomorrow mission, which seeks to meet immediate needs as well as find innovative, long-term solutions in the areas of child hunger and nutrition education, by:

  • Investing in direct service programs such as Kids Cafes, summer feeding programs and Cooking Matters that feed and educate those in need.
  • Building capacity in leading nonprofits, such as Feeding America and Share Our Strength, to serve more people as well as create and bring to life innovative solutions to end child hunger.
  • Creating awareness and educating people about the problem of child hunger in America and then encouraging them to get involved.

How They Do It

They know they can’t do this alone. It’s why they’re committed to building a community of people who are passionate about ending child hunger. As they work toward this goal, they invest in partnerships with high-impact, nonprofit organizations that take an innovative approach to addressing needs in the areas of child hunger and nutrition education. They do this while continuing to build on their history of funding pilot programs that are proven to be groundbreaking, sustainable solutions.

Alto Global Processing: Coming this May – Glenbrook’s Advanced “Payments 2012” Workshop

Are you ready for an update on the fast-changing payments industry landscape? If so, plan to join us for an in-depth look at the most important trends and players shaping the payments industry in 2012 – an Advanced Payments 2012 Workshop being held on May 15 in Santa Clara, CA. This workshop is specially designed as an update for alumni of our Glenbrook Payments Boot Camp. Here’s what we’ll cover:

  • Two business models that matter
  • Three trends that are changing the industry
  • Five players that are defining payments innovation
  • Ten newcomers you should be watching

Visit our Payments 2012 website for more information and links to online registration, or contact Glenbrook partner Carol Coye Benson with any questions.

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

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Alto Global Processing – The Social Credit Card: AmEx Syncs With Twitter To Turn #Hashtags Into Savings

Special thanks to Fast Company and the writer Austin Carr for allowing us to share this story

Today, American Express unveiled a new program with Twitter to let cardmembers sync accounts with the social network, and earn savings from big brands such as Whole Foods, Best Buy, and Zappos–just by retweeting certain hashtags.

With the partnership, AmEx helps fortify its role as the credit card for the social media generation–and, apparently, following through on the whole Social Currency idea beyond offering membership points rewards. In addition to its partnership with Twitter, the company, which boasts more than 90 million cardholders worldwide, has already rolled out a national program with Foursquare for check-in deals and Facebook for rewards through Likes. AmEx aims to be the connective tissue between merchants and consumers on social media that will provide a mix of offers, data, and branding to its members.

As with Foursquare, the process of syncing your AmEx account to your Twitter account is a quick, one-time process. Once linked, U.S. cardholders have the opportunity to earn rewards by tweeting special offers from hashtags. “Tweet #AmExWholeFoods, get $20 back 1x on next $75 in-store purchase,” Whole Foods might tweet. Once the consumer tweets the #AmExWholeFoods hashtag, the offer is automatically loaded into that member’s account, ready to be redeemed effortlessly the next time he or she shops at Whole Foods.

“Twitter is already being used as a platform to connect buyers and sellers, but no one has really nailed it in terms of proving that Twitter conversations can drive directly to commerce, or that tweets can really be linked to transactions,” says Dave Wolf, VP of global business and market development at AmEx. “That’s what we’re really excited about doing.”

The benefit of the service is as much about the deal for the consumer as it is the data for the merchant. “We can go to Whole Foods or any merchant we work with and give them information and analytics,” says AmEx vice chairman Ed Gilligan. “How many people used the offer? What was the size of the shopping cart when they checked out? Did that customer come a week later or a month later?”

In other words, AmEx has finally developed a way to demonstrate a tweet’s ROI–and not just in terms of commerce. The deals will also have a benefit on Twitter, leading to “more trending topics, more followers, and more conversations,” says Leslie Berland, SVP of digital partnerships and development at AmEx. “Are our followers growing? Are people talking about our business? Are people engaging with our content?”

It’s a social strategy AmEx has used to take the friction out of the point of sale, and turn something as simple as a hashtag into a potential future transaction. It’s also a social strategy we should expect AmEx to continue to pursue beyond Facebook, Foursquare, and Twitter.

“We want to go where our cardmembers are,” Berland says. “So when you talk about Instagram, if they presented an opportunity where it evolved into something that would be a natural fit for this, we would definitely look at it. We are looking at platforms that both have scale, and that we’re able to put our technology in in a very authentic way. But yes, we can do this with a variety of different partners, and we, candidly, have many partners beating down our doors to do exactly that.”

Source: http://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savings

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

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Alto Global Processing – How Consumers Pay: Adoption and Use of Payments

The Boston Fed has published a Working Paper entitled “How Consumers Pay: Adoption and Use of Payments“.

For the first time, we estimate the number of payment methods adopted by consumers conditional on having access to a bank account, as the unbanked consumers’ payment choices are much more limited than those of consumers with bank accounts. This paper follows the analysis in Schuh and Stavins (2010), but with improved data, allowing us to estimate a better model of payment behavior. As in the previous study, cost is found to significantly affect payment use, indicating that the recent increase in the cost of debit cards issued by some banks may lead to a reduction in U.S. consumers’ reliance on debit cards for transactions.

To see the full publication please visit : How Consumers Pay: Adoption and Use of Payments

For more information on this please feel free to contact Luca Bizzotto, CEO of Alto Global Processing

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